July 31st, 2025
Joy Hoover, an unapologetic innovator powered by delusion, passion, and the deeply held belief that bold ideas can change the world as we get shit done. She is revolutionizing safety with her patented tech-enabled lipstick.
Esōes Cosmetics (pronounced S-O-S) is beauty with a purpose. Their lipstick doesn’t just make you look amazing—it’s designed to keep you safe. With built-in drink test strips and a Bluetooth help button, this is the ultimate accessory for anyone who wants to feel confident and protected, wherever they are. It’s beauty that’s smart, bold, and ready for anything — just like you.
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