GSD Factor Book

Author Misha Bleymaier-Farrish believes that being able to set goals and achieve them isn’t a unique talent reserved for the few. It’s a skill each of us already has; it just may need to be grown or developed. This skill, this power, is the dedication to get sh*t done, no matter what life throws at you.

GSD has been Misha’s life motto, and she’s lived that philosophy every day, in every situation: from losing a future career in dance to a life-threatening illness and later being actively pushed out of a job she loved, to building and starting her own companies in the male-dominated insurance and technology industries as a woman and working mother. Misha’s GSD mentality has been the edge that’s pushed her through to achieve goals no one thought she could.

In this book, Misha navigates the six attributes she believes are crucial to living a GSD Factor Life—Confidence, Inquisitiveness, Imagination, Presence, Resilience, and Influence—and how she’s developed each trait in herself, her clients, and is now instilling them in her children. Through her personal stories and experiences, Misha shares the way living the GSD Factor Life has been her North Star and how it has taught her that there’s something to be learned from every moment, even if it’s what NOT to do.